Professor	Teaching Assistant	Tutor
Rakesh Kumar rakeshk@eng.ucsd.edu (858) 945-3758 Office Hours (EBU3B 2208): Mondays 3 PM - 4:45 PM Wednesdays 3 PM - 4:45 PM By appointment (contact through Piazza).	Kashyap Tumkur ktumkur@cs.ucsd.edu http://cse.ucsd.edu/~ktumkur Office Hours (EBU3B B250A): Wednesdays 10 AM - 11 AM Fridays 10 AM - 11 AM	Pavan Kumar pavan@cs.ucsd.edu http://cse.ucsd.edu/~pavan Office Hours (Basement Open Area): Mondays 10 AM - 11 AM Fridays 1 PM - 2 PM

Course Objectives

• Encourage innovation.... the opportunities are HUGE!
• Encourage entrepreneurship.
• Familiarize students with the "How-To’s" for setting up, and implementing a Start-up company related to the many facets of Microsystems.

Many of these themes will be applicable to "Intrapreneurship" - setting up and implementation of Projects within large Corporations.

Syllabus & Calendar

Note: details are tentative and likely to be modified/adjusted.

Date	Topic	Slides & Resources
Mar. 31	Course Introduction Developing a Microsystem Idea - key success elements.	Lecture slides
Apr. 2	Student Individual Presentations 0	Lecture slides Video 1: What They Don't Teach in Business School Video 2: Making Something People Love
Apr. 7	Typical Microsystems Industry Background Microsystem Value Chains Student TEAM Presentations 1
Apr. 9	Market Drivers Development Lifecycle
Apr. 14	Innovation and Start-up Lifecycle Typical reasons for failure Possible Business models Funding and Exit Strategies
Apr. 16	Considerations in Developing a Business Plan Vision for the end-in-mind.	Lecture slides Video: Vetting Product Ideas
Apr. 21	Case Studies (Large, Medium, Start-up Companies) Lean Start-up	Lecture slides
Apr. 23	Business Model Canvas Guest Lecturers
Apr. 28	Student TEAM Presentations 2 (Revised thoughts about your Idea/Product? Who is the Customer? Do you have a "must-have" opportunity?)	Lecture slides
Apr. 30	Further development of idea.	Lecture slides
May 5	Anatomy of a Successful Start-up Company
May 7	Anatomy of a Successful Start-up Company
May 12	The Holistic View (Marketing, Sales, Finance, IP, etc.)
May 14	The Holistic View (Marketing, Sales, Finance, IP, etc.)	Lecture slides
May 19	Who's the Competition? How to Differentiate Your Product.	Lecture slides
May 21	How to Protect Your Idea.	Lecture slides
May 26	Guest Lecturers
May 28	Guest Lecturers.	Lecture slides
Jun. 2	Preparation for Presentations.	Lecture slides
Jun. 4	5 PM - 8 PM at EBU3B 1202: Student TEAM Presentations 3 (Start-up Business Plan/Canvas) Guest judges from the industry, and within UCSD.	Final Report and Individual Summary due (latest by Friday, Jun. 6).

Reference Texts

• Fabless Semiconductor Implementation by Rakesh Kumar, McGraw-Hill, 2008.
• Running Lean by Ash Maurya, O'Reilly Media, 2012.
• The Lean Startup by Eric Ries, Crown Business, 2011.
• Articles from the Harvard Business Review, Harvard Business School Publishing.
  Note: Access to the Harvard Business Review, Wall Street Journal, and other business resources is freely provided to students by the UCSD online library system.

Grade Distribution

• Class Participation – 30% of final grade.
• Homework & Reports – 40% of final grade.
• Presentation:
  • Team – 20% of final grade.
  • Individual – 10% of final grade.

Logistics

• CSE 190 on Piazza - We will be using Piazza for Q&A in this course. Preferably, all online communication between students and instructors should be directed through Piazza.
• CSE 190 on GradeSource - Grades obtained throughout the quarter on any component of the class will be available online through GradeSource.