Professor	Teaching Assistant
Rakesh Kumar rakeshk@eng.ucsd.edu (858) 945-3758 Office Hours (EBU3B 2128): Tuesdays 3 PM - 4:45 PM Thursdays 3 PM - 4:45 PM By appointment (contact through Piazza).	Sneha Venkatesh Yelimeli svyelime@eng.ucsd.edu Office Hours (EBU3B B250A): Wednesdays 12 PM - 1 PM

Course Objectives

• Encourage innovation.... the opportunities are HUGE!
• Encourage entrepreneurship.
• Familiarize students with the "How-To’s" for setting up, and implementing a Start-up company related to the many facets of Microsystems.

Many of these themes will be applicable to "Intrapreneurship" - setting up and implementation of Projects within large Corporations.

Syllabus & Calendar

Note: details are tentative and likely to be modified/adjusted.

Date	Topic	Slides & Resources
Oct. 2	Course Introduction Developing a Microsystem Idea - key success elements.	Lecture slides
Oct. 7	Industry Background History of Microsystems	Lecture slides Video 1: What They Don't Teach in Business School Video 2: Making Something People Love
Oct. 9	Student Individual Presentations 0 Typical Microsystems Microsystem Value Chains	Lecture slides
Oct. 14	Market Drivers Development Lifecycle
Oct. 16	Student TEAM Presentations 1 Innovation and Start-up Lifecycle Typical reasons for failure Possible Business models Funding and Exit Strategies
Oct. 21	Considerations in Developing a Business Plan Vision for the end-in-mind.	Lecture slides Video: Vetting Product Ideas
Oct. 23	Case Studies (Large, Medium, Start-up Companies) Lean Start-up	Lecture slides
Oct. 28	Business Model Canvas	Lecture slides
Oct. 30	Guest Lecturer: Greg Hoover	Lecture slides
Nov. 4	Business Model Canvas	Lecture slides
Nov. 6	Student TEAM Presentations 2 (Revised thoughts about your Idea/Product? Who is the Customer? Do you have a "must-have" opportunity?)
Nov. 11	Holiday - Veterans Day
Nov. 13	Student TEAM Presentations 2
Nov. 18	The Holistic View (Marketing, Sales, Finance, IP, etc.)	Lecture slides
Nov. 20	Demo Presentation Lecture by TA on Case Studies & Platform Startups	Demo Presentation Autowale How It Works Video Lecture slides
Nov. 25	How to Protect Your Idea.	Lecture slides
Nov. 27	Holiday - Thanksgiving
Dec. 2	How to Protect Your Idea.	Lecture slides
Dec. 4	Presentations (Dry run).
Dec. 9	Presentations (Dry run).	Lecture slides
Dec. 11	5 PM - 8 PM at EBU3B 1202: Student TEAM Presentations 3 (Start-up Business Plan/Canvas) Guest judges from the industry, and within UCSD.	Final Report and Individual Summary due (latest by Tuesday, Dec. 16).

Reference Texts

• Fabless Semiconductor Implementation by Rakesh Kumar, McGraw-Hill, 2008.
• Running Lean by Ash Maurya, O'Reilly Media, 2012.
• The Lean Startup by Eric Ries, Crown Business, 2011.
• Articles from the Harvard Business Review, Harvard Business School Publishing.
  Note: Access to the Harvard Business Review, Wall Street Journal, and other business resources is freely provided to students by the UCSD online library system.

Grade Distribution

• Class Participation – 30% of final grade.
• Homework & Reports – 40% of final grade.
• Presentation:
  • Team – 20% of final grade.
  • Individual – 10% of final grade.

Logistics

• CSE 190 on Piazza - We will be using Piazza for Q&A in this course. Preferably, all online communication between students and instructors should be directed through Piazza.
• CSE 190 on GradeSource - Grades obtained throughout the quarter on any component of the class will be available online through GradeSource.