Final Exam, 11 June 2003

It is preferable to use a blue book for your answers, but you may also write answers on this sheet, and some extra paper will be available. Be sure to write your name on every page you hand in!
  1. [30 pts] After each phrase write the letter of the phrase that most closely matches its meaning.

    phrase answer phrase
    1. direct manipulation   a. phrasing that decreases social force
    2. perceived affordance     b. combination of conceptual spaces
    3. adjacency pair   c. knowledge that cannot be articulated
    4. evaluative clause   d. related by law to its object
    5. blended theory     e. phrasing with audience in mind
    6. ethnography   f. computation plus communication  
        g. diagrammatic iconic morphism
        h. a call-response pattern
        i. nodes for states, edges for events
        j. study of native's social life
        k. speaker appealing to shared values
        l. possible action seen as such

  2. [10 pts] Discuss the role of exceptions in user workflow (e.g., in an office), and the implications for user interface design.
  3. [20 pts] Give three different ways to represent terms that have addition and multiplication (as operations with two arguments), then say which one is worst, which is best, and (most importantly) use classical and algebraic semiotics to explain why.
  4. [10 pts] Explain principle F/C and give a clear example of its use in user interface design.
  5. [30 pts] (a) Analyze the discourse in the linked cartoon, using the notions of adjacency pair, noticable absence, and recipient design. (b) Explain why it is funny using the notion of reblending. (c) Apply Labov's theory of narrative structure (plus possibly other methods) to extract some of Ari's values from his discourse. (Note: Ari Fleischer is the White House Press Secretary.)

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