CogSci 200
Fall 2001
October 5th
Lev Manovich
Scribe: Bret Ehlert

Discussion

The Talk


Speaker Lev Manovich from the Visual Arts department of UCSD. New book out, 
The Language of New Media.

Manovich is not a cognitive scientist, but in his dissertation he came across 
an interesting history of cognitive science. This is what he will share in 
this talk.

There was a paradigm shift in the second part of the 1940's (immediately 
following WWII) with the following characteristics:
	- New organization of scientific knowledge
	- Rise of communication theory

The causes of this shift are the following:
	- There was a shift from industrial society to post-industrial society. 
	- A shift from physical labor to information processing. From body to mind.
	- There was a new paradigm of work. 
	- This caused a need for a language that applied to both humans and 
	  machines.

The beginnings of information theory (from a chapter in his dissertation):
	- Response to growth of new communication systems.
	- Defined a quantitative way to measure capacities of a communication 
	  system

The architecture behind information theory is shown in the following way:
Information theory was then used during the rise of experimental psychology in
the 1940's, due to the shift from an industrial society to a post-industrial 
society:
	- Industrial Society	
		- Manual Labor, Energy, Fatigue.
		- Taylorism is popular, studies how to increase effectiveness of 
		  manual labor.
	- Post-Industrial Society
		- Mental Labor, Information Processing, Noise
		- Experimental psychology becomes important to study capacities of 
		  human as an "Information Processing Unit."
		- Increasing demand of jobs requiring information processing, such as 
		  radar operators.
		- Need for understating of human-machine interaction.
		- Need to engineer the human-machine system, so information theory is 
		  used as language that describes both human and machine in the same 
		  terms.