The Elevator Speech
Your aim is to give a 3-minute Elevator Speech on your project (with a
minute or two left for questions and comments).
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What is an Elevator Speech?
The Elevator Speech is essentially a standard answer, crafted in
advance, to the "Who are you and what do you do?" question. The name
comes from the idea that you need something ready to say when you have
a chance encounter with someone you need to connect with on an
elevator, and have just 15 to 45 seconds to deliver your message.
Typically, it begins with a brief description of what you do and the
organization you work for, and often includes points or examples of
special aspects of your offerings - how you uniquely provide value to
clients or customers. It typically closes with a mechanism that
provides a link to future contacts. They need to be sufficiently
flexible to permit on-the-fly adjustment to the person you are talking
to.
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What should be included in an Elevator Speech on your project?
You should describe the objectives of your project, the steps you have
completed, and any conclusions or outcomes you have reached.
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How do I prepare an Elevator Speech?
Collect and organize your thoughts and key points. Ruthlessly edit to
get your content down to a size that can be delivered in the time you
are aiming for. Write down sentences as a script to follow, but don't
memorize word for word. Rehearse by yourself and with others.
When you give the elevator speech, don't worry about literally
following your script. Be spontaneous, confident and natural.
(These notes on
Elevator Speeches are taken from Charles Tu's class on Principles of
Team Engineering.)
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